Privacy Policy

1. Introduction

PupDen ("we," "us," or "our") operates an eCommerce website selling dog products to customers in the United States, Canada, and the European Union. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

2. Information We Collect

Personal Information

• Name, email address, phone number, and shipping/billing address
• Payment information (processed securely by Stripe or PayPal — we do not store card numbers)
• Account credentials if you create an account
• Order history and communication preferences

Automatically Collected Information

• IP address, browser type, device information
• Pages visited, time spent, referring URLs
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

• Process and fulfill orders, including shipping and delivery
• Send transactional emails (order confirmations, shipping updates)
• Provide customer support and respond to inquiries
• Improve our website, products, and services
• Comply with legal obligations and prevent fraud
• Send marketing communications (only with your consent; unsubscribe anytime)

4. Legal Basis for Processing (EU/EEA)

If you are located in the European Economic Area, we process your data based on:

• Contract performance — to fulfill your orders
• Legitimate interests — fraud prevention, analytics, service improvement
• Consent — marketing emails, non-essential cookies
• Legal obligation — tax records, regulatory compliance

5. Data Sharing

We share data only with trusted service providers necessary to operate our store:

• Payment processors (Stripe, PayPal)
• Email delivery (Resend)
• Cloud storage (AWS S3 / Cloudflare R2)
• Shipping carriers (address and contact info only)

We do not sell your personal information to third parties.

6. Data Retention

We retain order and account data for as long as necessary to fulfill orders, comply with tax and legal requirements (typically 7 years for financial records), and resolve disputes. You may request deletion of your account data subject to legal retention requirements.

7. Cookies

We use essential cookies for cart persistence and authentication. Analytics cookies are used only with your consent. You can manage cookie preferences through your browser settings.

8. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data
• Object to or restrict processing
• Data portability (EU/EEA)
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

Contact us at privacy@pupden.shop to exercise these rights.

9. International Transfers

Your data may be processed in the United States. For EU/EEA customers, we ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable.

10. Contact

For privacy-related questions: privacy@pupden.shop